artworks

Croissant

SITE SPECIFIC

It is quite common to see images of specific situations at dwellings for sale, usually for adding some notes of color and life to the pictures. But sometimes photographers make extreme zoom on specific products, to associate their attributes with the users.

In 2014, a catalogue for selling an apartment included a full page with an image of a sort of “breakfast in bed” for one.

The photo revealed that it was taken in the main bedroom. Following its angle it could have been taken from the window, or even from next buildings staircase if taken with a very precise zoom. Now the image cover that window. Color wise it suits very well with the facade.
Material used is perforated vinyl allowing to see outside from inside but not vice versa.

Now, from the stairs of the next building, file clerks face this source of temptation on a daily basis. The projected lifestyle of the context. The reason for a working life loan, for a hamster wheel.

Photo “croissant”

Courtesy BOA EIENDOMSMEGLING / DRAGUTIN LAZIC © 2014

Photo green bedroom

Chris Borowiak © 2022